3D Web-Based Configurator for IFB Appliances
Turning Complex Product Features into Clickable, Configurable Experiences IFB partnered with DJX Labs to simplify the in-store and online buying experience for their consumer electronics line. The result: a responsive, Web 3D-powered configurator that demystifies product features and allows users to explore, visualize, and customize appliances in real time—boosting both consumer confidence and sales team effectiveness.
Challenge :
Consumer electronics products like washing machines, ovens, and dishwashers often come with multiple configurations, settings, and feature variations that are hard to demonstrate in-store or explain through static web content.
The challenge: build a solution that would:
- Help customers visualize key features
- Support real-time product customization
- Work seamlessly across retail, web, and app environments
- Capture learning data at scale
Objectives
- Enable buyers to explore and configure products effortlessly via an interactive 3D interface
- Empower sales teams with a unified sales tool usable across devices
- Optimize performance to support quick loading and multi-platform access
- Provide clear visual explanations of features that impact purchase decisions
Our Approach :
We developed a lightweight, Web 3D product configurator that could be embedded across multiple brand touchpoints—online and in-store.
Key features:
- Click-based configuration: Customers could switch between colors, feature sets, and models.
- Animated feature walkthroughs: Short, embedded animations visually explained how key features worked.
- Sales empowerment: Teams in retail spaces used the same tool to explain offerings and close sales more efficiently.
Technology Stack
- Three.js/WebGL for real-time 3D rendering in browsers
- Lightweight JS framework for fast performance and compatibility
- Configurable back-end to support dynamic product updates
Impact
The configurator was successfully deployed across IFB's website, mobile app, and in-store kiosks, improving product understanding and decision-making for both buyers and sales personnel. It reduced confusion, minimized product returns, and led to higher engagement and purchase intent in digital environments.
