AR-Powered In-Store X-Ray Experience for Hero Vida

Revealing the Tech Inside Electric Mobility—In Real Time Hero MotoCorp partnered with DJX Labs to bring their VIDA electric vehicle platform to life with a groundbreaking in-store AR experience. Built on object tracking and interactive animation, this solution lets customers "see through the body" of the EV—uncovering the sensors, algorithms, and intelligence behind modern mobility.

Challenge :
Today's EVs are sophisticated machines packed with sensors, electronics, and intelligent systems. Yet, most of this innovation remains invisible to customers—and difficult for sales teams to explain.
The challenge: create an engaging, tech-forward experience that showcases these internal innovations while empowering both buyers and sales reps.

Objectives

• Use AR to visualize the hidden intelligence of the vehicle—sensors, battery management systems, software logic.
• Provide interactive, tap-based access to feature walkthroughs in a retail setting.
• Deliver a controlled yet flexible experience that improves product understanding and sales conversions.

Our Approach :
We designed an object-tracking AR experience where the vehicle becomes an interactive canvas. Using a tablet or AR display, users could “X-ray” into the bike, tapping on hotspots to explore key features like:

• Regenerative braking systems
• Battery & charging logic
• Real-time telemetry
• Smart connectivity features

With guided narration and modular interactions, the tool became a powerful storytelling layer for sales teams and a self-exploratory tool for curious buyers.

Technology Stack

• AR SDK with object tracking for marker-less recognition and tracking
• Custom 3D animations synced with interaction flow
• Tablet-based deployment optimized for retail environments
• Scalable UX logic for future product lines or vehicle variants

Impact
The AR X-ray solution created immersive in-store engagement, helping Hero Vida:

• Improve feature recall and perception of innovation
• Ensure consistent CVP messaging across store locations
• Boost lead generation and conversions by enhancing buyer clarity

See the Unseen. Sell the Future. Hero Vida’s AR sales experience transforms product exploration—from static brochures to smart, immersive storytelling.