Immersive 3D Onboarding Experience for Neysa AI
A Rubik's-Cube Inspired Onboarding That Helps Enterprise Users Solve Their Own Puzzle Neysa partnered with DJX Labs to transform their onboarding journey into an intelligent, gamified, and modular experience—built for enterprise customers navigating complex AI-PaaS solutions. Delivered through a WebGL-powered 3D interface, the experience seamlessly bridges website, mobile, and immersive kiosks for unified brand engagement across channels.
Challenge :
Enterprise AI platforms often struggle with introducing their breadth of offerings to new users in an intuitive way. Traditional onboarding flows fall short when it comes to explaining product depth, mapping user-specific pain points, and showing customized pathways—especially for decision-makers with limited time.
Objectives
- Create an engaging and intelligent onboarding flow that resonates with enterprise users.
- Let users explore challenges and solutions by interacting with a 3D solution-matrix.
- Increase demo bookings by improving clarity, interactivity, and product-context mapping.
- Ensure cross-platform usability—on web, mobile, and physical installations at events.
Our Approach :
Inspired by the logic of the Rubik’s cube, we designed a 3D matrix-based interaction where users tap on their pain points—scaling issues, lack of automation, data challenges—and then see how Neysa’s product suite solves those issues almost like magic.
The solution was built with:
- Minimal UI friction – Tap-based interactions make exploration effortless.
- Personalization at scale – A CMS-free backend system mapped user roles and their challenges to platform capabilities.
- Omnichannel access – Available on Neysa’s website and in physical kiosks during key enterprise events.
Technology Stack
- Unity WebGL for rich, browser-based 3D rendering
- Modular deployment on Web, Mobile & Event Kiosks
- Custom logic-based mapping between user inputs and solution offerings
Impact
The result was a high-conversion onboarding experience that boosted demo bookings during a major launch event and beyond. By helping users visualize how Neysa could solve their specific challenges, the experience shortened decision timelines and enhanced product stickiness.
