Negotiation Academy Metaverse for ZS Associates
Teaching the Art of Negotiation—Inside a Custom-Built Metaverse ZS Associates partnered with DJX Labs to create a virtual negotiation academy—a real-time, browser-based metaverse environment where consultants could engage in immersive training workshops. By blending realistic case scenarios with humanized digital spaces, the experience recreated the nuance of live negotiation while enabling global scalability.
Challenge :
Negotiation training often depends on live interaction, scenario immersion, and contextual cues. Traditional e-learning models fail to replicate this richness, especially at scale.
ZS needed a solution that:
- Captured the emotional depth of negotiation dynamics
- Enabled real-time collaboration across locations
- Felt intuitive and human, not robotic or gamified
Objectives
- Deliver an engaging digital workshop environment for negotiation training
- Simulate realistic negotiation scenarios and dialogue structures
- Empower ZS to host live, multi-user workshops via browser
- Use avatars, spatial metaphors, and lobby flows to increase emotional resonance
Our Approach :
We built a WebGL-powered metaverse platform, optimized for workshops and enterprise training. Users entered via avatars, navigated into breakout zones, and participated in negotiation simulations that mimicked real-world pressure and dynamics.
Key experience layers:
- Avatar-driven social spaces for pre-session engagement
- Breakout rooms for roleplays and scenario-based challenges
- Interactive whiteboards and voice zones for dynamic collaboration
- Live moderation tools for instructors to guide or intervene
Technology Stack
- Custom WebGL environment with spatial audio & avatar SDK
- Real-time server sync for multi-user negotiation exercises
- Scenario editor for trainers to upload and customize case materials
- Secure access controls for ZS-client sessions
Impact
The Negotiation Academy gave ZS:
- A scalable, branded training tool for their client engagements
- Improved trainee engagement and confidence in negotiation strategy
- A new mode of delivery for high-touch enterprise workshops
