RaftVR – Immersive Gastric Visualization Experience
Reimagining Product Understanding: A VR Journey into Stomach Protection with Ranidom Raft
Challenge :
Explaining the physical action of antacid formulations like Ranidom Raft has traditionally relied on brochures or 2D animations. These formats often fail to convey the scientific marvel of raft formation—a key mechanism in reflux management. Mankind Pharma sought an innovative solution to help medical representatives communicate this complex concept more effectively and memorably.
Objectives
- Enable sales representatives to demonstrate the unique mechanism of Ranidom Raft in a highly engaging and science-backed manner
- Visualize the thick floating barrier formed by the syrup over stomach acid using immersive VR
- Increase doctor engagement and product recall during face-to-face visits
- Support upper management with data on sales rep usage and performance through integrated analytics
- Deploy the experience seamlessly across field visits, clinics, and conferences
- Reinforce Mankind Pharma’s commitment to innovation-led HCP communication
Our Approach :
RaftVR was built as a portable, first-person VR simulation designed specifically for medical representatives. Using a Meta Quest headset, doctors are taken inside a virtual stomach to witness how Ranidom Raft forms a mechanical barrier over gastric fluids—suppressing reflux at the source. The experience is accompanied by narration and visual cues that mirror clinical explanations.
To support strategic decision-making, an analytics dashboard was developed, capturing usage patterns, dwell time, and experience feedback from reps in the field. This empowers upper management with real-time insights into adoption, reach, and performance across regions.
Technology Stack
- Platform: Unity 3D with Oculus SDK for Meta Quest deployment
- Simulation: Realistic acid-fluid dynamics with collision-based raft formation
- Audio/Visual: Guided voiceover, spatial sound, and cinematic stomach interiors
- Analytics: Custom web dashboard to monitor rep usage, location data, and session metrics
- Deployment: Optimized for plug-and-play offline use during doctor visits and pharma events
Impact
RaftVR is transforming pharma storytelling on the ground. With hundreds of doctors already immersed in the Ranidom Raft experience, sales reps are seeing greater engagement and improved product understanding. The integrated analytics are providing Mankind Pharma with unprecedented visibility into field execution, allowing better training, targeting, and resource planning.
